Why Data Wins Experience
Interactive tools, insights and challenges from the book by Joachim De Vos
Welcome to the digital experience of Why Data Wins. Explore interactive challenges, practical tools, cases, videos and frameworks that bring the ideas from the book to life.
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About Joachim De Vos
Joachim De Vos is Founder & CEO of FuturuZ. From there he translates the research and insights from his books into keynotes, executive workshops, leadership sessions and Future Journeys on the future, innovation, strategy, AI and data. His audiences are boards, executive committees and conferences in Belgium and internationally.
Scenario planning is his method. Not as prediction, but as a discipline: teaching organizations to decide in a future they cannot know. As a professor at Ghent University he has taught scenario planning for years, alongside strategy, innovation and the future of health. He is also a member of the Advisory Council of Harvard Business Review.
What he talks about is one persistent puzzle. Why do so many innovation and data programs run aground when technology is rarely the problem? His books Why Innovation Fails and Why Data Wins answer that question, with frameworks leaders can put to work on Monday. He developed the Black Box Canvas™ and the ImQ Test™ for AI transformations, and the Data Wave Scan™ shows organizations in minutes where they stand and what the next logical step is.
That answer does not come from theory. Over thirty years he has seen thousands of companies from the inside: industrial players, hospitals, governments, scale-ups. For twelve of those years he was CEO of Living Tomorrow. Time and again he saw the same thing. Organizations that see the future coming with great clarity, and are still not ready for it.
His background explains that combination. He is an engineer in micro-electronics and data communication, holds an MBA from KU Leuven / Kellogg School of Management and was trained in scenario planning at Oxford. Engineering, strategy and futures thinking, aligned.
Books

Why Data Wins
How Leaders Turn Insight into Impact
A practical guide for leaders who want to transform data into better decisions, stronger organizations and measurable results.
Why Data Wins
Why Innovation Fails
And the 7 Keys to Success
A practical exploration of why innovation initiatives fail and what leaders can do to turn ambition into successful implementation.
Why Innovation FailsBring Why Data Wins to your organization
Turn the ideas from Why Data Wins into action through an inspiring keynote, an executive workshop or a tailored Journey into the Future.
Keynote Speeches
- Why Data Wins
- Why Innovation Fails
- The AI-Ready Organization
- The Future of Healthcare
- The Future of Smart Cities
- The Future of Mobility
- Innovation and Strategic Foresight
- Data-driven Leadership
Executive Workshops
- From data to better decisions
- Building a data-driven organization
- Why innovation initiatives fail
- Scenario planning and strategic foresight
- Preparing leadership teams for AI
- Turning insight into impact
A Journey into the Future
Experiential learning journeys for executive teams, leaders and organizations.
- A Future Journey into Smart Cities
- A Future Journey into Healthcare
- A Future Journey into Mobility
- A Future Journey into Real Estate
- A Future Journey into AI and Data
- A Future Journey into the Future of Work
What people write afterwards
Reactions from attendees on LinkedIn, after a keynote.
“I used to think data is boring. But this? A whirlwind. An amazing story.”
“Taking us from the Ishango bone all the way to Bayes. No theorems here. All easy to understand. Facts, but almost sensational.”
Peter Delva
CuroVia
“Why Data Wins is much more than a book. It is an eye-opener, and a powerful successor to Why Innovation Fails.”
“An evening filled with bold ideas, honest challenges and a strong sense of optimism about Europe’s future.”
An Meersman
Founder, Scanbie
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