The 6V-Maturity Compass™
Which V’s are critical for your organization — today and tomorrow?
Big data can be described with six V’s: Volume, Velocity, Variety, Veracity, Value and Variability. But you don’t need to excel at all six. Data-driven leadership is about deliberate choices: which two or three V’s truly strengthen your strategy, and where do you consciously invest — and where not?
Rate each dimension below on a scale from 1 (reactive) to 4 (transformative), based on where your organization stands today.
The six V’s
→ Scalability
→ Decision speed
→ Multimodal insight
→ Reliability & governance
→ Business impact
→ Context sensitivity & adaptivity
Your 6V-Compass result
This is the dimension where you score lowest today — and therefore offers the most potential for quick progress.
How do you compare to other readers?
Full breakdown per V
Why this compass?
From Why Data Wins: organizations that try to master all six V’s at once build broad, complex data platforms and lose focus along the way — lots of data, lots of technology, too little strategic return. The real leadership question isn’t how mature you are in big data, but which two or three V’s make the biggest difference for your specific context, today and tomorrow.
What does this mean for your organization?
Knowing which V is critical is the first step. The next step is a concrete roadmap: quick wins within ninety days, linked to long-term goals.
Discover how a keynote or executive workshop based on Why Data Wins can help your organization move from insight to impact.