The Store Reality Check™
How solid is your data foundation, really?
Store is the phase where data don’t just arrive, but get a place, meaning and future. Many organisations underestimate this: they collect enthusiastically but forget that bad storage is just as damaging as no data at all. Storage is the foundation of every data plan — it determines whether you can ever find, trust and reuse your information.
This test is based on industry benchmarks, including the Precisely Data Integrity Report. You don’t need to calculate or model anything — just look honestly, per time horizon. Takes about 4 minutes.
Your Store result
Breakdown per horizon
Where are the gaps?
For every point that isn’t yet met, this framework helps determine the next step:
How do you compare to other readers?
Why this structure?
Data go through a full lifecycle — creation, storage, use, archiving, retention — and each of those phases can go wrong. This test doesn’t measure perfection, but maturity across three horizons: can you work safely today, compete tomorrow, and innovate the day after? The order is deliberate: without Horizon 1, Horizon 3 has no foundation to build on.
What does this mean for your organization?
A shaky data foundation undermines every project that follows — from dashboards to AI. Discover how a keynote or executive workshop based on Why Data Wins can help fix that foundation first.